Thursday, April 1, 2010

Taness Jewelry - A New Take On The French Jewelry Tradition !

Taness is a new jewelry house of Paris that seeks to modernize the tradition of great French jewelry. As founder Thomas Cherer defines it, the two pillars of luxury industry are quality and creativity. His version of luxury is haute with a whimsical side. The pieces are all made in France but the inspirations come from all over the place, the skyscrapers of Manhattan, the revolutions of planets, the pure play of color and shape.

Cherer got his start as a young artist playing with dreams of imaginary cities and he has worked with a jeweler friend to capture some of that futuristic spirit in these pieces which have a sort of Art Deco Metropolis feel to them. The name Taness comes from the name of a family home in the southwest of France where Cherer first began to sketch his designs.

Cherer defines the Taness customer as an independent, dynamic and urban woman who is sensitive to fashion, design, architecture or contemporary art. He says that the Taness woman is not conventional, she likes luxury when it combines elegance with a touch of eccentricity. Pieces range between 2680 euros and 5930 euros (RM 11,818 - RM 26,150), excluding VAT and custom taxes. Pieces can be ordered directly from Taness by email.

Via : Luxist

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